Link to Intro to Design Disclosure:
https://docs.google.com/document/d/1C0oO27IP-wc9ZbxnaLN5i-8hJPfZ1vOuansNP2SX65M/edit?usp=sharing
https://docs.google.com/document/d/1C0oO27IP-wc9ZbxnaLN5i-8hJPfZ1vOuansNP2SX65M/edit?usp=sharing
These are the elements of art
Intro to Design Disclosure
COMMERCIAL ART
Design & Visual
Communications
A program in the applied visual arts that focuses on the general
principles and techniques for effectively communicating ideas
and information, and packaging products, in digital and other
formats to business and consumer audiences, and that may
prepare individuals in any of the applied art media.
DESIGN AND VISUAL COMMUNICATIONS
Levels: Grades 10-12
Units of Credit: Minimum 0.5
CIP Code: 50.0401
11 Digit Code: 40-13-00-00-020
Test #: 530
License: CTE/Secondary
Endorsement: Commercial Art
Prerequisite: None
CORE STANDARDS, OBJECTIVES, AND INDICATORS
STANDARD 1
Students will be able to understand commercial art orientation and job standards.
Objective 1: Demonstrate knowledge about the various kinds of jobs in the commercial art
field and focus on local vocational opportunities.
a. Cartooning/Animation
b. Production art
c. Illustration
d. Sign design
e. Commercial design
f. Logo and Letterhead (Package design, display, corporate image,
g. Advertising, etc.)
h. Layout (Books, magazine, newspaper, etc.)
i. Digital imaging and website design
Objective 2: Performance standards
a. Analysis of target audience
b. Analysis and critique of current styles
c. Analysis and use appropriate existing material i.e. clipart and stock
files.
Objective 3: Understand the importance of portfolios
STANDARD 2
Students will be able to understand and demonstrate proper drawing techniques.
Objective 1: Plan composition through the use of thumbnail sketches. Use strategies to
measure correct proportional relationships between paper and objects being
drawn.
Objective 2: Demonstrate expertise in drawing objects from observation
a. Light Logic (sphere, highlight, shadow, core shadow, reflected light, cast
shadow)
Objective 3: Demonstrate ability to relate three-dimensional objects to a two-dimensional
picture plane.
Objective 4: Be able to use overlapping to show depth.
Objective 5: Using value to create illusion of space.
STANDARD 3
Students will be able to understand and demonstrate proper typography techniques.
Objective 1: Identify and correctly use type from the six type families.
a. Identify and correctly use old style.
b. Identify and correctly use modern.
c. Identify and correctly use slab serif letter forms.
d. Identify and correctly use sans serif letter forms.
e. Identify and correctly use script letter forms.
f. Identify and correctly use decorative, novelty, or display letter forms
Objective 2: Know and use the measuring units and vocabulary of typography
a. Cap height
b. Baseline
c. X-height
d. Point size
e. Points
f. Upper and lower case
g. Ascender and Descender
h. Regular and boldface
i. Condensed and expanded
j. Italic and cursive
k. Font, text, type, and type style.
l. Justified, unjustified, ragged left, and ragged right.
Objective 3: Readability
STANDARD 4
Students will be able to understand and demonstrate proper color/painting
techniques.
Objective 1: Demonstrate a thorough knowledge of color theory.
a. Light - RGB
b. Pigment – RYB
c. Print - CMYK
d. Transparent/opaque color
Objective 2: Demonstrate a working knowledge of color organization and the color wheel.
a. Primary colors
b. Secondary colors
c. Intermediate/Tertiary colors
d. Neutrals
Objective 3: Identify and organize color schemes.
a. Monochromatic
b. Complementary
c. Split-complementary
d. Analogous
e. Triadic
f. Tetrad
Objective 4: Demonstrate a working knowledge of values and use them in project work.
a. Value scale
b. Tints
c. Tones
d. Shades
e. Demonstrate expertise in aerial/atmospheric perspective.
f. Using hue to create illusion of space.
g. Using control of detail to create illusion of space.
Objective 5: Demonstrate a thorough knowledge of the dimensions of color.
a. Hue
b. Value
c. Intensity/saturation
Objective 6: Demonstrate a working knowledge of warm and cool colors.
STANDARD 5
Students will be able to understand and demonstrate basic design principles.
Objective 1: Demonstrate an ability to recognize and utilize the elements of design.
a. Line
b. Shape
c. Value
d. Form
e. Texture
f. Color
g. Space
Objective 2: Demonstrate an ability to recognize and utilize the principles of design.
a. Balance – symmetrical/asymmetrical/radial
b. Emphasis/Subordination
c. Rhythm/Repetition/Pattern
d. Scale/Proportion
e. Unity/Variety
f. Contrast
g. Movement/Directional forces
Objective 3: Composition
a. Layout/type/artwork
b. Body copy
c. Graphic elements
d. Photography
STANDARD 6
Students will be able to understand and demonstrate safe practices.
Objective 1: Understand proper ventilation
a. Identify materials and techniques that require proper ventilation
Objective 2: Identify and use proper safety equipment
Objective 3: Identify hazardous chemicals and solvents, their proper handling, disposal,
and safety procedures if and accident occurs
Objective 4: Know how to access and read material safety data sheets
Objective 5: Participate in safety training and maintain a safe work area.
Objective 6: Report classroom, environment, or safety equipment, problems, violations to
the instructor.
Objective 7: Understand accident report procedures.
a. Report to teacher
Objective 8: Clean and maintain an orderly work area.
Objective 9: Avoid repetitive stress injuries.
a. Good posture
b. Keep wrists straight
c. Take breaks
d. Stretch and strengthen
e. Position of monitor, keyboard, and mouse.
STANDARD 7
Students will be able to understand and practice copyright laws, ethics and legal
issues dealing with commercial art as identified in United States Code Title 17
Chapter 1 Section 101.
Objective 1: Define copyright and know how to copyright your work with the Library of
Congress, Copyrights Office.
a. Fair use
b. Creating copy with a Registration with U.S. Copyright office.
c. Public domain
Objective 2: Other definitions
a. Audiovisual works
b. Computer program
c. Copies
d. Copyright owner
e. Digital transmission
f. Financial gain
g. Pictorial, graphic, and sculptural works
h. Photographs
i. Work of visual art
Objective 3: Students will practice ethics and rules governing photojournalism (i.e.
Editorial content must not be changed) Note: Photo illustrations.
Objective 4: Students will practice correct usage of copyright laws (i.e. the right to
reproduce, manipulate, distribute, plagiarize or exhibit another
artist’s work outside of fair use provisions)
a. Time limitations
b. Portion limitations – in text material
c. Text material
d. Illustrations and photographs
e. Copying and distribution limitations
Objective 5: Students will demonstrate understanding of ethics related to social and legal
issues in subject choice (i.e. model releases, image appropriateness, and
cultural sensitivity)
PROFESSIONAL DEVELOPMENT
STANDARD 8
Students will gain an understanding of Design Technology as a profession and will
develop professional skills for the workplace.
Objective 1: As a participating member of the SkillsUSA student organization complete
the SkillsUSA Level 1 Professional Development Program.
a. Complete a self-assessment inventory and identify individual learning styles.
b. Discover self-motivation techniques and establish short-term goals.
c. Determine individual time-management skills.
d. Define future occupations.
e. Define awareness of cultural diversity and equity issues.
f. Recognize the benefits of conducting a community service project.
g. Demonstrate effective communication skills with others.
h. Participate in a shadowing activity.
i. Identify components of an employment portfolio.
j. Explore what is ethical in the workplace or school.
k. Demonstrate proficiency in program competencies.
l. Explore what is ethical in the workplace or school.
• State the SkillsUSA motto.
• State the SkillsUSA creed.
• Learn the SkillsUSA colors.
• Describe the official SkillsUSA dress.
• Describe the procedure for becoming a SkillsUSA officer.
Objective 2: Understand the use of drawings in commercial art and how those drawings
relate to career opportunities.
Objective 3: Display a professional attitude toward the instructor and peers.
Design & Visual
Communications
A program in the applied visual arts that focuses on the general
principles and techniques for effectively communicating ideas
and information, and packaging products, in digital and other
formats to business and consumer audiences, and that may
prepare individuals in any of the applied art media.
DESIGN AND VISUAL COMMUNICATIONS
Levels: Grades 10-12
Units of Credit: Minimum 0.5
CIP Code: 50.0401
11 Digit Code: 40-13-00-00-020
Test #: 530
License: CTE/Secondary
Endorsement: Commercial Art
Prerequisite: None
CORE STANDARDS, OBJECTIVES, AND INDICATORS
STANDARD 1
Students will be able to understand commercial art orientation and job standards.
Objective 1: Demonstrate knowledge about the various kinds of jobs in the commercial art
field and focus on local vocational opportunities.
a. Cartooning/Animation
b. Production art
c. Illustration
d. Sign design
e. Commercial design
f. Logo and Letterhead (Package design, display, corporate image,
g. Advertising, etc.)
h. Layout (Books, magazine, newspaper, etc.)
i. Digital imaging and website design
Objective 2: Performance standards
a. Analysis of target audience
b. Analysis and critique of current styles
c. Analysis and use appropriate existing material i.e. clipart and stock
files.
Objective 3: Understand the importance of portfolios
STANDARD 2
Students will be able to understand and demonstrate proper drawing techniques.
Objective 1: Plan composition through the use of thumbnail sketches. Use strategies to
measure correct proportional relationships between paper and objects being
drawn.
Objective 2: Demonstrate expertise in drawing objects from observation
a. Light Logic (sphere, highlight, shadow, core shadow, reflected light, cast
shadow)
Objective 3: Demonstrate ability to relate three-dimensional objects to a two-dimensional
picture plane.
Objective 4: Be able to use overlapping to show depth.
Objective 5: Using value to create illusion of space.
STANDARD 3
Students will be able to understand and demonstrate proper typography techniques.
Objective 1: Identify and correctly use type from the six type families.
a. Identify and correctly use old style.
b. Identify and correctly use modern.
c. Identify and correctly use slab serif letter forms.
d. Identify and correctly use sans serif letter forms.
e. Identify and correctly use script letter forms.
f. Identify and correctly use decorative, novelty, or display letter forms
Objective 2: Know and use the measuring units and vocabulary of typography
a. Cap height
b. Baseline
c. X-height
d. Point size
e. Points
f. Upper and lower case
g. Ascender and Descender
h. Regular and boldface
i. Condensed and expanded
j. Italic and cursive
k. Font, text, type, and type style.
l. Justified, unjustified, ragged left, and ragged right.
Objective 3: Readability
STANDARD 4
Students will be able to understand and demonstrate proper color/painting
techniques.
Objective 1: Demonstrate a thorough knowledge of color theory.
a. Light - RGB
b. Pigment – RYB
c. Print - CMYK
d. Transparent/opaque color
Objective 2: Demonstrate a working knowledge of color organization and the color wheel.
a. Primary colors
b. Secondary colors
c. Intermediate/Tertiary colors
d. Neutrals
Objective 3: Identify and organize color schemes.
a. Monochromatic
b. Complementary
c. Split-complementary
d. Analogous
e. Triadic
f. Tetrad
Objective 4: Demonstrate a working knowledge of values and use them in project work.
a. Value scale
b. Tints
c. Tones
d. Shades
e. Demonstrate expertise in aerial/atmospheric perspective.
f. Using hue to create illusion of space.
g. Using control of detail to create illusion of space.
Objective 5: Demonstrate a thorough knowledge of the dimensions of color.
a. Hue
b. Value
c. Intensity/saturation
Objective 6: Demonstrate a working knowledge of warm and cool colors.
STANDARD 5
Students will be able to understand and demonstrate basic design principles.
Objective 1: Demonstrate an ability to recognize and utilize the elements of design.
a. Line
b. Shape
c. Value
d. Form
e. Texture
f. Color
g. Space
Objective 2: Demonstrate an ability to recognize and utilize the principles of design.
a. Balance – symmetrical/asymmetrical/radial
b. Emphasis/Subordination
c. Rhythm/Repetition/Pattern
d. Scale/Proportion
e. Unity/Variety
f. Contrast
g. Movement/Directional forces
Objective 3: Composition
a. Layout/type/artwork
b. Body copy
c. Graphic elements
d. Photography
STANDARD 6
Students will be able to understand and demonstrate safe practices.
Objective 1: Understand proper ventilation
a. Identify materials and techniques that require proper ventilation
Objective 2: Identify and use proper safety equipment
Objective 3: Identify hazardous chemicals and solvents, their proper handling, disposal,
and safety procedures if and accident occurs
Objective 4: Know how to access and read material safety data sheets
Objective 5: Participate in safety training and maintain a safe work area.
Objective 6: Report classroom, environment, or safety equipment, problems, violations to
the instructor.
Objective 7: Understand accident report procedures.
a. Report to teacher
Objective 8: Clean and maintain an orderly work area.
Objective 9: Avoid repetitive stress injuries.
a. Good posture
b. Keep wrists straight
c. Take breaks
d. Stretch and strengthen
e. Position of monitor, keyboard, and mouse.
STANDARD 7
Students will be able to understand and practice copyright laws, ethics and legal
issues dealing with commercial art as identified in United States Code Title 17
Chapter 1 Section 101.
Objective 1: Define copyright and know how to copyright your work with the Library of
Congress, Copyrights Office.
a. Fair use
b. Creating copy with a Registration with U.S. Copyright office.
c. Public domain
Objective 2: Other definitions
a. Audiovisual works
b. Computer program
c. Copies
d. Copyright owner
e. Digital transmission
f. Financial gain
g. Pictorial, graphic, and sculptural works
h. Photographs
i. Work of visual art
Objective 3: Students will practice ethics and rules governing photojournalism (i.e.
Editorial content must not be changed) Note: Photo illustrations.
Objective 4: Students will practice correct usage of copyright laws (i.e. the right to
reproduce, manipulate, distribute, plagiarize or exhibit another
artist’s work outside of fair use provisions)
a. Time limitations
b. Portion limitations – in text material
c. Text material
d. Illustrations and photographs
e. Copying and distribution limitations
Objective 5: Students will demonstrate understanding of ethics related to social and legal
issues in subject choice (i.e. model releases, image appropriateness, and
cultural sensitivity)
PROFESSIONAL DEVELOPMENT
STANDARD 8
Students will gain an understanding of Design Technology as a profession and will
develop professional skills for the workplace.
Objective 1: As a participating member of the SkillsUSA student organization complete
the SkillsUSA Level 1 Professional Development Program.
a. Complete a self-assessment inventory and identify individual learning styles.
b. Discover self-motivation techniques and establish short-term goals.
c. Determine individual time-management skills.
d. Define future occupations.
e. Define awareness of cultural diversity and equity issues.
f. Recognize the benefits of conducting a community service project.
g. Demonstrate effective communication skills with others.
h. Participate in a shadowing activity.
i. Identify components of an employment portfolio.
j. Explore what is ethical in the workplace or school.
k. Demonstrate proficiency in program competencies.
l. Explore what is ethical in the workplace or school.
• State the SkillsUSA motto.
• State the SkillsUSA creed.
• Learn the SkillsUSA colors.
• Describe the official SkillsUSA dress.
• Describe the procedure for becoming a SkillsUSA officer.
Objective 2: Understand the use of drawings in commercial art and how those drawings
relate to career opportunities.
Objective 3: Display a professional attitude toward the instructor and peers.